Less feed. More people.

You know the scroll

You open an app to see what your friends are up to. Twenty minutes later you’ve read three arguments, some bad news and an ad you didn’t ask for. You haven’t said a word to anyone.

That’s not on you. Feeds are built to keep you scrolling, and the stuff that keeps people scrolling is usually a problem. So a lot of the talk between people turned into talk about problems.

The other part got quieter. Just talking. Helping someone out. Giving something for free. Making a new friend.

So we started with a hello

In Purple, the first thing you do isn’t scroll. You send someone a hello.

Gloriasent you a hello

They agree to a few simple rules about being kind. A chat opens, and you just talk. Just two people and a conversation.

And you can say hello to as many people as you want. There’s no cap on that.

Someone a little further ahead

When people feel good talking with you, your aura grows. It quietly opens new people for you, a little further ahead.

You

→

Omar

Ruth

So someone says hello, you leave the chat feeling a bit lighter, and then you say hello to someone new. That’s the whole idea: the good stuff gets passed on.

Nobody sees your aura. No scores, no labels, nothing on your photo. Anyone can have a rough day, and nobody should be pushed away for it. Your aura, explained.

It won’t fix everything

We’re not saying an app makes life easy. But that kind part has been missing, and we want it back.

It’s open in Telegram now. Next come Google Play and the App Store. Where Purple is going.